Immersive tunnel installation with red and blue light
Culture / Creative / Capital — IP Immersive Studio Framework

BLUPRNT

Building value by producing meaningful stories, experiences & products.

$300B
experiences by 2027
60+
years leadership
01 — Why we exist

We are creative immersive IP storytellers — building brands, engaging rights holders and partners with the resources for meaningful  consumer engagement.

BLUPRNT is an immersive IP development studio helping brands, organizations and clients connect with audiences through smart strategies, innovative business development, cutting-edge technology and meaningful experiences — focused across sports, music, entertainment and culture.

02 — What we've built

A full-service creative, content & immersive studio.

01

Strategic Planning 

  • Business Planning + Architecture
  • Brand Building
  • Creative Platforms
  • Go-to-Market Planning
  • Market Intelligence
02

Business Development

  • Deal Flow 
  • Packaging + Pitching
  • Solicitation + Lead Gen
  • Commercial Revenue
  • Strategic Ventures & Alliances
03

IP & Innovation

  • Web 3.0, Digital Collectibles, Metaverse
  • Product Development
  • Digital Tech Applications
  • Immersive Experiences
  • IP Licensing & Globalization
03 — Immersive IP · Selected Work

Stories with dimension.

GOATS — Greatest of All Time
Immersive Museum
Case · 01

GOATS — Greatest of All Time

A dynamic celebration of the greatest athletes ever, told through the lens of America's most iconic sports photographer and past/present historic archives from Roger Maris's 61st home run to fifty-seven Super Bowls and counting.

Hip-Hop: A Cultural Experience
Cultural Exhibition
Case · 02

Hip-Hop: A Cultural Experience

A journey through Old School to the Trap Era. House parties, DJing, MCing, breakdancing, graffiti and the societal movements that shaped a generation.  

Immersively Blue
Blue Note × UMG · 85th Anniversary
Case · 03

Immersively Blue

An exploratory photography and visual exhibition honoring the sound, the sessions and the stories of Blue Note Records at 85 years.  A journey canvassing the greatest jazz artists and cultural icons over the last century. 

The Art of Sneakers — Visual Installation
SNKRS INC · BLUPRNT
Case · 04

The Art of Sneakers — Visual Installation

Custom artistry from Freehand Profit, Kickstradomis, Toygami, Mimi Yoon and more — turning silhouette into subculture using sneakers as a canvas for artistic expression.

Product Menu — What we produce

Physical experiences. Mixed realities. Moments that inspire.

Pop-up · Mobile · Modular

Pop-up · Mobile · Modular

Shipping containers for album drops, vinyl activations, retail set-ups and touring performances.  Mobile, modular and fluid brand and content experiences.  

3D Projection Mapping

3D Projection Mapping

Thematic takeovers, immersive rooms and holographic environments that turn interiors into narrative.

Mixed Reality & AR

Mixed Reality & AR

AR-activated murals, album-cover portals, pop-up concerts and holographic Proto Unplugged sessions.

Why now

$300 Billion by 2027.

Experiences are far surpassing global entertainment, sports and media spend. Society demands authentic, purposeful moments — and this is where we build them.

75%

of millennials prefer experiences over material things.

98%

of users more inclined to purchase after an activation.

95%

say live events influence them more than TV ads.

80%

of marketers say live events are critical to success.

04 — Go-to-Market Process

From immersion to optimization — eight moves.

  1. 01

    Discovery + Assessment

    Business immersion, workshops, IDIs.

  2. 02

    Market Intelligence

    Landscape, competitive review, white space.

  3. 03

    Data Analytics

    Personas, product affinities, fan signals.

  4. 04

    IP / Product Strategy

    Business, brand, platforms, marketing.

  5. 05

    Channels

    Digital, content, PR, media, influencer, cause.

  6. 06

    Develop + Build

    Design, build, fabricate, produce.

  7. 07

    Deployment

    Strategic plan execution.

  8. 08

    Optimize + Modify

    KPIs, dashboards, enhancements.

Principals

The builders.

Founder · CEO · CCO

Joseph DiMuro

30+ year senior executive career building commercial ventures across entertainment, brand, music, immersive and tech — bringing enterprise, creative agency and IP development expertise to the intersection of storytelling, product and content development 

  • Roc Nation · Vol. 4 Agency — Founder, CEO
  • Momentum / IPG — EVP, Head of Entertainment
  • Sony Music / BMG — President, EVP, GM
  • News Corp / Fox — EVP, Marketing & Sales
  • ASTOUND GROUP — CEO                                            GOATS ENTERTAINMENT FOUNDER/CEO 
PARTNER · CHIEF BUSINESS OFFICER

Jamie Shortill Charlie Katz

Seasoned executives and entrepreneurs with 30 years of finance, investment, global partnership marketing, entrepreneurial capital raise, and start-up experience across entertainment, music, tech, travel & tourism and CPG.

  • WILLIAM MORRIS  — AGENT, CONSULTING PARK LANE - PRINCIPAL PRINCIPAL - STRAND VENTURES  
  • DISNEY  — SVP MARKETING
  • UMG — HEAD OF PARTNERSHIP MARKETING 
05 — Let's build

Let's create something the world remembers.

hello@bluprnt.studio →